Your experience shapes their score. Post it. Make it count.
Every post you share — complaint or compliment — directly shapes the business's public CRAP Score. They can't ignore it, spin it, or make it disappear. Only you decide when it's resolved.
Free for everyone. No credit card. No sign-up friction.
Flight SK4827 was cancelled with 2 hours notice. Refused a full refund, offered a voucher I never requested. 3 calls to support, zero resolution. This post stays open until they fix it.
Every platform fails you the same way.
The channels available today each solve part of the problem. None of them close the loop. Complaints disappear into DMs. Scores don't age. Businesses stay silent.
Twitter / X
Quick public attention, viral reach if you're lucky
Your post gets buried in hours. Resolution moves to DMs and vanishes. No score impact, no follow-through — the business waits you out and nothing changes.
Google & Yelp
Static ratings for pre-purchase research
No resolution mechanism. Scores never age. A 2-year-old complaint counts the same as yesterday's.
Community discussion, nuanced complaints
Ungoverned. No resolution path. Mixed with off-topic content. Businesses can ignore it entirely.
Customer Care (Phone / Chat)
Direct contact with the business
Designed to exhaust you. Private by nature. Slow. Often ends with no resolution and no record.
Core Insight: No platform today connects customer resolution directly to business reputation in real time. CRAP closes that gap.
A post is not a review. It's actionable.
Every submission triggers a structured resolution lifecycle. The business progresses it. You confirm it. The world watches.
Submit a Post
Describe your experience and set the type: Positive, Neutral, or Negative. Select the business from our list. Your post is public and permanent from the moment you submit it.
Each post gets a unique, indexable URL — visible on Google from day one.
Business Gets Notified
Negative posts are assigned directly to the business's public queue. If the business hasn't claimed their profile yet, the post still accumulates — publicly damaging their reputation with every passing day.
Unclaimed profiles feel the pressure first. That's the acquisition mechanic.
Resolution Lifecycle
The business must progress the post through four statuses: Open → In Progress → Actioned → Resolved. The penalty decreases as they act — but the post stays open until you, the customer, confirm resolution.
A business cannot self-certify resolution. Only you can close it.
Public Record Forever
Once resolved, the resolution is permanently visible on the business's profile. Potential customers see exactly how the business handled the post — good or bad — before they ever buy.
Google indexes everything. The record lives beyond the resolution.
The Resolution Lifecycle
If a business marks a post as Actioned and you don't respond within 7–14 days, it auto-closes as Resolved. If you reject a resolution, the post returns to Open. The business cannot game this.
Every business has a public record.
Researchers and buyers browse CRAP profiles before every purchase decision. The CRAP Score — built from every post received — is live, time-weighted, and visible to everyone. Businesses can improve it. But they cannot hide from it.
- CRAP Score updates in real time as posts are submitted and resolved
- Researchers and buyers see exactly how a business handles complaints
- Positive posts become public testimonials — earned, not bought
Boarding staff went out of their way to rebook me quickly and with a smile. Genuinely impressed.
Flight cancelled, offered a £50 voucher instead of the refund I was legally owed. Still unresolved.
Built for everyone in the loop.
Customers get accountability. Researchers get truth. Businesses get a chance to earn trust.
You complained. Nothing changed.
You've been on hold for 45 minutes. You've left a Google review. You've vented on Twitter. And the flight is still delayed, the refund is still missing, and the hotel is still charging you for a room you never stayed in.
CRAP gives you a permanent, public record that the business must respond to — or face visible reputational damage. You don't need to follow up. The post does it for you.
Research before you book.
You're flying next month and you want to know: which airline actually handles complaints? Which hotel chain resolves issues vs. ghosts customers? You browse Reddit threads today — but they go cold.
CRAP business profiles show you the live track record of every business. Real posts, real resolution rates, real patterns — not curated marketing copy.
Your reputation is already being built.
Whether you claim your profile or not, customers are submitting posts. Those posts accumulate publicly. Every unresolved complaint is a permanent mark against your business on Google.
Claim your profile. Engage with your queue. Resolve complaints publicly. Turn your resolution record into a trust signal that converts potential buyers.
Nothing else does all of this.
CRAP is the only platform where all 7 exist in one place.
Only you can close the post
A business cannot mark its own complaint as resolved. You, the original customer, must confirm it. If you reject their response, the post returns to Open.
Accountability is structural
Unresolved posts accumulate penalty that damages the business's public profile over time. There is no way to make the complaint disappear. They can only resolve it.
Everything is permanent and public
No private DMs. No deleted posts. Every post, every business response, every resolution — visible to anyone, indexed by Google, permanent on the record.
The business has no choice but to engage
Their potential customers are watching how they handle complaints in real time. Ignoring CRAP means watching their profile deteriorate in search results.
Customers are one community. Shape the business.
Every post on CRAP is a collective vote. Together, customers define what good service looks like — and hold businesses accountable when it falls short. Join the community that is changing how businesses are measured.
Free for everyone. Always.
Want to join the CRAP community? Send us an email